Facebook is undeniably the most famous social networking site, there are around 2.2 billion users worldwide. This makes businesses the best place to reach out people. All large scale and small scale businesses have started promoting themselves on Facebook. Moreover, it is free and hardly takes much time to make a Facebook business page.
Going online can help you reach out to masses and by posting engaging content you can increase your customer base. Even though the benefits are widely known to all business owners some of them are often stuck as they do not know where to begin. This article is like your cheat sheet and will get you started on promoting your business online.
Step 1 – Make a pretty Facebook page
An impressive and well maintained Facebook business page will attract customers and will help your business rank higher in Google search results.
1) Apt description in ‘about’ section
Most of us hate to read long text, ‘About’ section of your Facebook page should be short and yet should describe your business perfectly. If you have a café then keywords like ‘coffee’, ‘hangout’, ‘coffee lovers’ should be added.
2) Change your URL
By default, your Facebook page URL will be complicated and will have lots of numbers, change it and name it for something creative and fancy. Do remember you only get one chance to change the Facebook URL, so make sure you do it wisely.
3) Choose the correct category
Facebook offers you to choose the kind of business you own, make sure you take most care to choose the category wisely. If your business is of café, you need to go in ‘local business’ and then choose category ‘cafés and restaurants’. A detailed categorization helps Facebook to rank your page better in terms of relevance to customers.
4) Choose appealing pictures
Humans are visual creatures and a pretty pic grabs lots of attention. For your business page, make sure you choose a suitable picture which is appealing and is of high quality, and needless to say it should reflect your business well. A café can have a cover pic with coffee beans, or the name of café written in coffee beans, a profile picture can be the logo of your café.
Step 2- Getting people to like your page
Now that your page is all set, it’s time to let people know about it and increase the likes on your page. Follow below steps to do so
1) Promoting Facebook page through other marketing tools
Use other social networking sites like Twitter to let others know about your presence on Facebook. You can add the Facebook link on business cards, email signatures, your website, and any other marketing literature that you own.
2) Let your customers know personally
When you meet your customers, let them know you are on Facebook and ask them to like your page, you can offer them some discount if they like your page in front of you.
3) Add a pop up on your website
Whenever a customer opens your website you can add a pop-up window stating ‘Visit our Facebook page for exciting offers and discount codes’. Although make sure you are providing discount coupons if you have stated it.
4) Participate on other pages
Post something on the pages which are similar to your business, you can show some productivity hack, share a funny incident or simply provide useful tips to people; this will drive people to like your page.
5) Never buy likes for your page
There are many people who state they can provide you thousands of likes within a short period of time, but let me tell you, fake likes will not do any good to your business, you want people who are actually interested in your business and engage with you over your posts. If you have several people on your page, but hardly 10-15 talk to you then it will appear fake to people and downgrade the brand reputation.
6) Ask for reviews
Several reviews from people can make your page look genuine and attract more audience. Seek help from your old clients, ask them to write feedback or post a picture of them on your page.
Step 3- What to post on the Facebook page?
1) Appealing images
With so many contents available to customers, the attention span has become as similar to that of a goldfish, no one is going to pay attention to something which is boring. Hence it is advised to add as many images as you can rather than a long text.
2) Offer coupon codes and discounts
Who does not love to save money? Offer weekly coupon codes so that people keep coming to your Facebook page
3) Have a contest
Having a contest can engage lots of people and increase the likes of your page manifold. Facebook app contests can help you track the participants and give the prize to the right person.
4) Engage with your followers
Facebook users love to talk to real people. They love when anybody replies to their questions and queries. If anybody gives you a bad review, make sure you reply them too and promise them a better service next time, In case of a good feedback, it is mandatory to acknowledged and thank them as well. You can also encourage discussions on your page which will provide you greater insights into your customer’s mindsets. The more you know your customers the better you get in improving your services or products.
Few more tips
1) Don’t be pushy about selling your service
You may annoy your followers if all you post is about your products. There should be a good balance of promotional and educational/entertaining posts on your page.
2) Post and interact often
Maintain a schedule for posting and replying back to people, if you post 10 images a day and never look back for a month then your page will surely be in loss of followers. Similarly do not post too many things too often; you do not want to be too desperate.
3) Measure everything
No matter how many efforts you put, it is useless if you do not measure its effectiveness, Facebook has tools like insights which will show you the performance of your posts and accordingly you can alter the things you post. One can also use advert manager dashboard to see the performance of your posts.
Wrapping it up
Promoting your business is not a rocket science, by following above-mentioned tips you can do pretty well. A little dedication and lots of creativity will help you to have a successful promotion on Facebook.