Apple is a well-renowned brand, who wouldn’t recognize the logo of it?
Many of us wish to get the new iPhone or a Macbook, it is extremely desirable among the masses.
Apple was the first US company to be a Trillion-dollar company. As of March 2021, Apple’s market cap was increased to $2.08 trillion.
What makes this company so successful? Let’s have a look.
1) Ahead of the market
Apple has always been ahead of its competitors. They are at least 2 years ahead of the market. Apple released its first iPhone in 2007 whereas Samsung and Motorola released phones with similar technology in 2009. Since the very beginning, Apple has been releasing products with the technology of the future. They have always been very dedicated to inculcate creativity in their products.
2) Dynamic business plan
Apple Inc. was earlier named Apple Computer Inc. Steve Jobs changed the name to demonstrate that they not only make computers but several other things. Over the ages the business plan of Apple changed, they expanded beyond desktops to mp3 players, tablets, phones, earbuds, watches, etc. Be it any product of Apple, they never compromised on quality. Customers feel equally elated to use the other products and flaunt them with pride. The vision of expansion into other things has been a huge contributing factor to Apple’s success.
3) Easy to use products
No matter what product they make, they ensure that they are easy to use. The UI design of their products attracts the customers to their products. No matter how advanced the technology gets they have always committed to providing ease of use.
4) The appealing look of products
In all products, Apple maintains a consistent logo, the clean and modern look is very classy and sophisticated. It’s no wonder why people want to own Apple products so badly.
5) Status Symbol
Apple is considered a luxury brand. The exclusivity of the product and the fact that most of the celebrities use iPhone and other Apple products, make others want to own Apple products and flaunt it too.
6) Customized branding- targeting the locals
Apple is famous worldwide; the company website is customized for over 100 different countries. Even the stores are customized as per the location, culture, and environment to attract the local population to the brand.
7) High customer connects
Nowadays a brand must connect to their customer on social media. Apple has a unique way to engage its followers. Apple has over 6.2 m followers on Twitter and around 25 million+ on Instagram. They engage well with customers. They post daily tips to engage the audience, they also value the feedback of their followers. They are always on tip of their toes to help customers with any issue they post online. The tone of their communication is very friendly, upbeat, and customized, which helps build trust
8) The Hyped product reveals
We all heard people lining up in front of stores or pre-ordering new Apple products before the release. Apple has always been very successful to create anticipation in people before the release of new products. The actual reveal is also a hyped media sensation.
Every time Tim cook has an eloquent speech to describe how the new product is better than the last. This hype and appeal result in a high sale.
9) Branded retail stores
Over the years, Apple increased the number of stores across the globe. As of 2018, they have approx. 506 stored in 25 countries.
Apple always believes in empowering its customers. Apple recognized that normal stores will not appeal to the customers hence they planned stores that give an excellent experience. Other stores often restrict customers in some way or the other. Very often people have buyer’s remorse, but not with Apple. Their service strategy is embodied by the acronym APPLE, meaning Approach Probe Present Listen End.
The sales staff is trained to Approach customers with a personalized, warm welcome then Probe politely to understand all the customer’s needs. Next, they Present a solution for the customer to take home. Listen for and resolve any issues or concerns. End with farewell and an invitation to return. A good store experience will often result in higher sales.
10) Partnerships
Steve Jobs did not believe in rivalry and the petty game of win or lose. In 1997 Apple partnered with Microsoft which enables it to access Microsoft Office on Macs.
To everyone’s surprise, Apple has also partnered with another Competitors rival – Samsung.
After this partnership – Samsung television users no longer need to purchase an Apple TV set-top-box to access Apple content.
This teaches us, that its nothing wrong to collaborate with the competitors if it results in combined success.
11) Immense job opportunities
As of August 2019, Apple’s US job footprint grew by 2.4 million. Entering markets of Asia and Africa, Apple provided job opportunities in these continents as well. They hired a diverse workforce, each of them provides them with a unique perspective and hence understand the mind of the masses.
Apart from hiring in huge numbers, Apple also has maintained good employee satisfaction and brought together sharper minds. With so much talent in the organization, it adds to achieve massive success to Apple.
12) Excellent tech support
Apple tech support schedules appointments as per your need. The service is great and they repair the device very quickly. They also provide free setup help with new purchases. Their excellent tech support is always very impressive.
Once you use Apple there is no going back, the business model of Apple works in such a way that it makes people spend more on owning their products. The Brand loyalty that has been instilled over the Apple community has led them to become such a big tech giant.
Although the reasons for being a successful brand look simple it’s their consistency, great software, strong content, and apps and services overall that make this brand so profitable and unique. It is no rocket science that in years to come Apple will continue to grow and capture a larger market share.
Image Credit: unsplash, pixabay
Ajay Rathod
Hi!! I am Ajay, and I’m a passionate blogger who loves to write about a variety of topics. I’m always eager to explore new ideas and share my thoughts with others.