Which are the best books on SEO?

If your website is not present in the first search result page of Google or other search engines, your success rate is 0. You should implement SEO or search engine optimization techniques in order to improve your search engine ranking until you reach your desired position.

There are hundreds of blogs based on how to improve your SEO skills. But they are not enough. For starters, they are usually a few pages long and usually offer similar advice. Then, you might have come across several free eBooks based on improving your SEO skills But they are not as effective because most of them are basic and out-dates as pet the dynamic trends in search engines.

This is why I am listing 7 books that are not only informative and easy to read but also suitable for beginners as well as advanced SEO entrepreneurs. Some of these books may have been written a few years back but have been updated as per the current needs, or are relevant even for the current scenario.

SEO Step-by-Step – The Complete Beginner’s Guide to Getting Traffic from Google – By Caimin Jones

The author of this book has been practicing SE0 techniques for above 15 years now and has been keeping his business flourishing and constantly expanding. So, you can trust this book 100% as a precious source of SEO.

The book focuses on explaining the SEO specifics while dealing with Google search engines as well as its constantly improving indexing algorithms. You will learn about keywords, how you should use them, and how to choose them to make your site more valuable to your visitors as well as search engine bots.

SEO for Growth, By John Jantsch and Phil Singleton

According to these two authors, SEO has become a crucial part of advertising and PR, which means SEO is a compulsory practice for all the entrepreneurs focusing on boosting their presence online. As the name of this book suggests, these authors want to provide you with momentary relief in random traffic flow’s form to your website as well as with techniques to grow your business.

The book is divided into two sections, the first one on basic SEO concepts (including website indexing and ranking algorithms, search engines and the way they operate, on-site optimization, and so on), and the second part on a detailed overview of almost all the up-to-date techniques on SEO.

SEO Like I’m 5: The Beginner’s Guide to Search Engine Optimization, By Matthew Capala

If you are new to SEO, this is the book you need. It is not that the concepts are too basic or meant for beginners, but it is about taking an unusual approach to make SEO understandable. Since the author is a teacher, this book explains SEO in a way, which is easy to grasp and simple.

The book is split into sections for 5 C’s of SEO – Code, Content, Credibility, Cash, and Connections. The book has several colorful images and screenshots, which makes it a comparatively more visual SEO books than other SEO books.

SEO Myths and Half-Truths – By David Hood

The book discredits every speculative theory about SEO and its ability to get a person’s business to the Internet awareness’ top. The author first tried to prove that considering SEO only is a doubtful practice that does not offer any obvious outcome for the business.

On the other hand, the author is experienced enough to state that SEO can offer favorable results but it needs things most individuals usually miss from their focus – time and consistency.

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing – By Lee Odden

This book offers its readers a practical approach towards integrating social media and search optimization with content marketing in order to boost visibility, customer engagement, and relevance. Small or large companies will benefit from creative content marketing and practical planning tactics mentioned in the book, which has bee proven to boost online performance across customer service, public relations, and marketing.

The book explains –

• How to develop processes, training, and guidelines to scale the online marketing success.
• How to measure the value of business of socialized and optimized content marketing.
• How to implement social and search optimization completely in an organization.
• How to determine which creative techniques will offer the best results.
• How to make a blueprint for integrated social media, content marketing, and search strategy.

The Art of SEO: Mastering Search Engine Optimization – By Eric Enge, Stephan Spencer, and Jessie Stricchiola

It provides a complete overview of all SEO elements, from customizing strategies, keyword search and initial implementation, to technical insights and website development. It also contains chapters that cover areas, which are supplementary to search engine optimization, like content marketing, important of the social media integrations, etc.

Moreover, it is written in such a manner that it caters to the needs of professionals and SEO beginners, business owners and consultants. You will also find content on how to hire the correct SEO person, building your SEO in-house team, and how search engines operate.

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions – By Tim Ash, Maura Ginty, Rich Page

The authors of this book have left no stone unturned to present a guide to creating landing pages that work. You will find yourself walking step by step through whats, whys, hows of making fully optimized as well as tested landing pages.

You will understand what is landing page optimization, why is it important, and all the related psychology by reading this book. This will help you learn how to obtain better results, how to fetch more clients, and how to have a more powerful online presence.

Conclusion

A good book is better than 10 bad books, so, choose the right one. There may be a number of other books available on SEO strategies and SEO guides but the ones mentioned above offer powerful knowledge and insights about SEO from the beginning to the end.