The e-commerce boom and penetration of digital marketing have increased the demand for Digital Marketing professionals. Post-Covid pandemic, more and more brands are embracing digital marketing to grow their business. Due to the increasing growth opportunities, many people are keen to learn SEO and digital marketing and make their mark in the market. This article will provide you best resources to master the skill.
What is SEO?
SEO, short for Search Engine Optimization is one of the digital marketing activities that help you drive organic traffic to your website by ranking the website on search engines. The easier it is for the user to find your website, the better the chance of growing business.
SEO optimizes the website by doing several activities like On-site content, Web page Optimization, backlinking, Content marketing, competitor analysis, and so on. In a gist, SEO is a powerful way to improve your search engine visibility.
Skills required for becoming SEO Professional
Every field has some prerequisites or a basic skill requirement, for becoming an SEO professional you should know the following
- Learn how a search engine like Google works
- Knowledge about social media like Facebook, Instagram, and Twitter
- Basic understanding of what attracts online customers or customer behavior in general
- Decent communication skills (helpful in writing emails, blogs, comments)
- Basic knowledge of photo and video editing (Visual content is always attractive)
Getting started: best resources for SEO
Before you dive into details or go for advanced SEO concepts, start by learning the basics.
Most SEO professionals aim to optimize websites on Google, hence why not learn to do that task well from Google resources itself.
This link will help you understand important things like- How Google search works, how to optimize your website, indexing and crawling, and many more.
- Keyword research guide by – The Moz Blog
Moz.com is an SEO Management company founded in 2004, They offer several free tools that can be used for SEO. Their tools range from finding business listings, tracking most popular keyword searches and best opportunities for link building. They also offer paid services to correct your website errors. The Moz blog provides tips and advice on topics like SEO, social media, and content. It is always good to read blogs on this website, but before you begin you must necessarily check out their blog on keyword research. If you want to create content that helps your business goals and target relevant traffic then you must master keyword research.
- Learn about link building
Link building is very important in SEO, any good SEO professional needs to know how to build links to their site, so as to rank well on Google. Read this blog understand best about link building. Also, a blog from the Digital marketing Guru Neil Patel is simply amazing. This blog gives 50+ link-building resources.to enhance your ranking.
- Learn about internal linking
Internal linking means a link that points to another content of the same website. This is also an important concept of SEO, it basically helps users to navigate the website.
- What is Image SEO
Humans grasp knowledge faster if presented visually rather than in words, Image optimization also helps your website rank better. The website https://www.searchenginejournal.com/ has many other good blogs on SEO, PPC, and content which is worth reading.
- Learn about SEO Friendly Content creation
While learning about SEO, it is important to know some dos and don’ts about content too.
https://www.searchenginejournal.com/engaging-seo-friendly-content-tactics/261981/
https://www.webfx.com/blog/seo/writing-for-seo/
This is a blog by Google which shares information on indexing, crawling, and ranking, and updates about Google algorithms. If you are a beginner or expert, going through this blog from time to time will always bring value addition to your knowledge.
or updates. Google Webmaster also has a YouTube channel that is worth browsing too.
Webmaster World is also a good resource to learn and enhance your knowledge in SEO, this site can also guide you on monetizing your website. They have several public forums which can solve your queries related to web development, SEO, Digital marketing, and algorithms.
SEMrush Blog provides vast knowledge latest news in Digital marketing, SEO, Content, and PPC. Bloggers around the world pen their strategies that can help others in developing their own successful marketing strategies.
Yoast company is well-known for its free Yoast SEO for WordPress plugins. They also have a blog that imparts knowledge on WordPress SEO, Content, and technical SEO. They are very regular in publishing their content.
- Few other websites on SEO
It is very important to stay updated if you want to be a successful SEO professional, I often read blogs on the below websites.
- SEO experts
There are few notable experts in the field of SEO, they have mastered the skill and following them gives incredible knowledge
- Rand Fishkin – Founder of Moz.com
Moz.com provides tools, conferences, and content on digital marketing. Follow Rand Fishkin to learn directly from the Expert.
- Neil Patel– Founder of Crazy egg, Neilpatel Digital
The entire blogging, SEO, and marketing industry know him very well. He is immensely knowledgeable in SEO. He defines the perfect correlation between SEO, Content, and marketing.
- Danny Sullivan – Co- founder of Search engine land
He is an editor of Search Engine Land and also a Chief Content Officer for Third Door Media, which runs the largest conference series in SEO. Read the blog regularly and apply the same for developing your SEO strategy.
Conclusion
SEO has a great future ahead; it is constantly evolving and many new tools are introduced every day. To be a successful SEO professional, it is necessary to get the basics clear and always stay updated. I have covered several sites, guides, and websites that I feel are the best resources out there.
Happy learning!
Ajay Rathod
Hi!! I am Ajay, and I’m a passionate blogger who loves to write about a variety of topics. I’m always eager to explore new ideas and share my thoughts with others.