As of 2019, there are approximately 3.48 Billion social media users across the globe. This makes social media platforms a vital and potent digital marketing tool that you cannot overlook. There are various social media channels and it is important for you to make your presence on multiple channels.
Social media management tools are designed to help make the entire process more streamlined and efficient for you. In this article, I will be shedding light on the reasons why you need social media marketing tools
1. Efficiently Manage Multiple Account
Managing a social media account is not an easy task. You have to constantly put up unique content in a timely manner in order to get the users’ attention and grow your online presence. Furthermore, you have multiple login and password detail to remember and various interfaces to get accustomed to.
So all these things will definitely not make your life easier and you will need to take assistance, and this is where tools come in. These tools enable you to have one login, and integrated interface and are boasted tons of interesting features. By harnessing the potential of social media management tools you can considerably simplify your task.
2. Stay in Tune with Social Media Engagement
Social media has made it extremely easier for brands to connect with their users and interact. Customers can also reach out to you via social media, to ask queries or raise a concern. It has emerged as a useful tool for both consumers and brands alike. In fact, 40% of users use social media in order to gain customer service and expect the brands to reply within 60 minutes.
Keeping track of these ongoing messages can be complicated for consumers. Social media management tool allows companies to manage these message via automated replies, and help in keeping the engagement persistent.
3. Never Have the Fear of Missing Out
Thanks to social media, FOMO has become quite concerning, even I have that. When it comes to social media marketing, you cannot miss out on anything. A missed notification from your customers could impact your sales, engagement, and relationship. With the assistance social media management tool, you can ensure that you do not miss out on any important notification from your customers.
Furthermore, these tools also allow you to add status by marketing an action completed, in progress, waiting for a response, etc. This further enables you to manage your messages more efficiently and reduce the probabilities of errors.
4. Efficient and Streamlined Collaboration
If you are working with multiple accounts, it might be difficult to handle everything on your own. You will definitely need assistance from your team to manage various aspects.
However, several people working on different social media accounts can create a lot of confusion. I mean, how will you determine what task has been done and what is remaining? Multiple might end up responding to the same customer, which will impact your reputation, especially if the messages are different.
Social media management tools allow your team to work within a shared inbox that will show when another team is communicating with users and let you focus on other messages in the inbox.
5. Effective Monitoring of Relevant Keywords
Often when customers praise or criticize your brand, they might not directly tag your social media page. Most of the customers mention the brand name with the assumption that the company will never come across their messages. This is why it is vital to constantly monitor your social medial networks for such conversations and respond to them in a timely manner.
Social media management tools notify you whenever there is a mention of your brand so that you can check out the conversation. These tools leverage the right keywords to monitor the engagement and ensure that you do not miss out on any important information.
6. Schedule Your Posts Ahead
Documented marketing strategies along with an editorial calendar are two elements that greatly contributed to my success in digital marketing. It is an important aspect, yet only 32% of digital marketers have documented strategies. When you layout your goals and the type of content you will use to reach them, it makes the entire process more organized for you.
This will help you build a pathway where you can create content beforehand that will help you reach your objectives. And with the help of a social media tool, you can schedule your content ahead of time. This way you don’t have to wait for the right time to post in order to gain maximum benefits.
7. Better Assess Your Social Media Performance
Social media marketing is an ongoing process, where you have to constantly assess your performance and make necessary changes to improve it. Social media management tools provide you with comprehensive data with regard to your social media performance and help you build stronger and more effective social media marketing strategies.
These tools will help you understand the tools that are generating the most results, the demographics from where you are gaining the most engagement, posts that secure the most engagement, keywords or phrases that received the most clicks, etc. This information can prove to be vital in building your future marketing strategies.
There are thousands of social media channels available today. While not all of them will be relevant to you, there are still multiple platforms where you have to make your presence.
It is important that you do proper research and then figure out which of the social media platforms are relevant to your business and then make social media marketing strategies to establish your presence. There are multiple facets to manage when it comes to social media marketing and it might be daunting for you to handle everything on your own.
Besides, this only increases the probability of making errors. Social media management tools are specially developed to streamline all these tasks and allow you to be more efficient with your approaches. By choosing the right tools, you can gain optimum benefits from your social media marketing tool.
Ajay Rathod
Hi!! I am Ajay, and I’m a passionate blogger who loves to write about a variety of topics. I’m always eager to explore new ideas and share my thoughts with others.