Buzz-Worthy Social Media Marketing Trends

The social media landscape continues to change at an impressive clip. Here are some of the most buzz-worthy social media marketing trends. 

The Rise Of Micro-Influencers

In the old days, companies gravitated to social media personalities with the most massive followings. The problem with this, however, was the scrutiny. Audiences became distrustful of characters marketing products on an industrial scale. Now firms are looking to use multiple micro-influencers – people with just a few hundred followers – to get their message out. 

Social Media-Drive Sales Enablement

Social media and sales have already merged significantly in recent years, and they’re going to become even more. Facebook and others will make it easier for firms to market and brand their products through their channels, keeping the user experience on the platform and taking a cut of sales. 

AI-Powered Customer Service

Replying to all your messages on social media is a challenge if you try to do it by hand. Now, though, you don’t always need a human in the loop. Most of the time, a bot can answer a lot of the questions that your customers have for you. Expect to bring a host of upgrades to automated chatbots, reducing the burden on your customer service reps even further. 

Greater Use Of Stories

It’s easy to create stories on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube. Stories help to engage customers by providing a structure to your marketing messages. Customers love the intrigue and are more likely to follow up on your advertising.