On search, AI, and the questions behind both.
For twenty years the web shipped broken structure and got away with it. The human visitor paid the repair bill. The agent will not. web.dev published a line that is easy to read past. Your website has a new type of visitor. They meant the AI agent. The system a person hands a goal to. … Read more
Lately I have been watching a pattern. Marketing teams open the same conversation. Sessions are down. Impressions flat. Average position steady. Queries the same. People are still searching. The engine is still showing the page. The number that mattered to the budget has gone missing. The question that opens every meeting now is the same … Read more
AI search did not kill traffic. It rewrote the contract that produced it. The new terms reward two kinds of businesses and compress everyone else
Search gave us a shelf. AI gives us a sentence. That changes the reader’s role from inspector to receiver. When answers arrive instant and confident, judgment becomes easier to skip. And what we skip, we slowly lose. One page showed me the problem. It was a product review page. Nothing dramatic. No philosophy. Just a … Read more
AI visibility is source selection, not ranking position