Search & AI
Fund the Source, Not the Session
The click was the receipt. The source is the asset
June 20, 2026
Writing
On search, AI, and the questions behind both.
Search & AI
The Board Doesn’t Buy Citations
AI search is killing the click, the metric finance trusted. Here is why citations alone will not survive a budget review, and what marketing should report instead
June 13, 2026
Guides
AI Search Optimization: How to Earn Citations in AI Answers
GEO extends SEO into AI answers. How engines pick sources, the tactics that earn citations, and how to measure citation quality instead of raw count
June 6, 2026
Search & AI
The Agent Is the New Visitor
The AI agent is the first visitor that audits your website. What it refuses to repair, and why the oldest web advice is suddenly being enforced
May 30, 2026
Search & AI
The Receipt, Not the Transaction
Lately I have been watching a pattern. Marketing teams open the same conversation. Sessions are down. Impressions flat. Average position steady. Queries the same. People are still searching. The engine is still showing the page. The number that mattered to the budget has gone missing. The question that opens every meeting now is the same … Read more
May 23, 2026