marketing measurement

Lately I have been watching a pattern. Marketing teams open the same conversation. Sessions are down. Impressions flat. Average position steady. Queries the same. People are still searching. The engine is still showing the page. The number that mattered to the budget has gone missing. The question that opens every meeting now is the same … Read more

AI search did not kill traffic. It rewrote the contract that produced it. The new terms reward two kinds of businesses and compress everyone else