Search & AI
Fund the Source, Not the Session
The click was the receipt. The source is the asset
June 20, 2026
AI citations
Search & AI
The Board Doesn’t Buy Citations
AI search is killing the click, the metric finance trusted. Here is why citations alone will not survive a budget review, and what marketing should report instead
June 13, 2026
Guides
AI Search Optimization: How to Earn Citations in AI Answers
GEO extends SEO into AI answers. How engines pick sources, the tactics that earn citations, and how to measure citation quality instead of raw count
June 6, 2026
Search & AI
An AI Citation Is Not a Ranking. We Are Measuring AI Search Wrong.
AI visibility is source selection, not ranking position
April 25, 2026